NCS Garners Multiple International Awards for Government Agencies
Singapore, January 22, 2013
NCS, a leading ICT provider, is honoured to partner Land Transport Authority (LTA) in clinching the Visionary Winner Award in the Navigation Application category at the recent 2012 Summit Emerging Media Awards (EMA) in December 2012. This first in APAC global award was for developing the LTA’s MyTransport.SG mobile app.
The latest award joins the growing list of accolades which NCS has won for its government agency partners in the last few months. These include the 2012 Summit Marketing Effectiveness Award for the Ministry of Defence’s (MINDEF) Fitness Challenge 2 campaign, the Bronze Award at the 2012 iNOVA Award for MINDEF’s Youngstas Microsite revamp and the Silver Award at the 2012 W3 Awards also for LTA’s MyTransport.SG mobile app.
Rachel Goh, Vice President, NCS said: “The awards submitted by NCS are part of its service commitment to its government customers. Apart from designing and developing portals and applications, we also lead and drive marketing and engagement initiatives on behalf of our clients. Such initiatives and effective collaborations with partners are core to our service offerings. The awards we have won affirm our vision and capability in delivering creative user engagement initiatives and we look forward to delivering more exciting initiatives that will benefit our users. ”
“Consumer expectations and behaviour are constantly evolving as consumers become more digitally savvy and as more opportunities for collaborative development avail themselves. Usability and intuitive content navigation are key to a customer-centric approach for effective user engagement. MyTransport.SG mobile app and NS Portal’s Fitness Challenge 2 are success stories that were aligned to this approach,” she added.
“As part of our continuous engagement effort to connect with our customers’ users, we are constantly looking at how we can optimise integrated marketing strategies through online interaction and offline activities. This is to ensure that we reach out to a wide spectrum of target audience,” said Ng See Sing, Head of Portal City.
About Summit Emerging Media Awards
The Summit Emerging Media Awards is part of the Summit International Awards, and recognises creative excellence in all forms of emerging media communications, which includes website, social media, mobile apps, online advertising and more. This award is for the pioneers who are leaders, innovators and visionaries in this exciting new realm of advertising. The Visionary Award recognises winners for demonstrating unusually keen foresight in emerging media and is the highest accolade extended by Summit EMA.
About Summit Marketing Effectiveness Awards
The Summit Marketing Effectiveness Awards is part of the Summit International Awards, and provides a unique competitive arena where the judging criteria is based on the true purpose of advertising and marketing communications; to influence the consumer's knowledge, attitudes, and beliefs.
About iNova Awards
The iNova Awards symbolizes the brilliant assembly of numerous disciplines that create website excellence. The iNova Award honors professionals who contribute to the process of building image, creating profit, and making a difference in the global market place. The award is organised by MerComm Inc. Judging is carried out by peers in the profession on the values of creativity, clarity, effectiveness, and innovation.
About the W3 Awards
W3 Awards is an international award that honours creative excellence in websites, mobile applications, web videos and other marketing programmes. The W3 is sanctioned and judged by the International Academy of the Visual Arts (IAVA).
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NCS is a member of the Singtel Group and the leading information, communications and technology (ICT) service provider with presence in over 20 countries. NCS delivers end-to-end ICT solutions to help governments and enterprises realise business value through digital transformation and the innovative use of technology. Its unique delivery capabilities include consulting, applications development, systems integration, outsourcing, infrastructure management and portal solutions.