NCS First In Asia To Market LEGO® SERIOUS PLAY™ Programmes

Singapore, December 4, 2002

National Computer Systems Pte Ltd (NCS) has been appointed by Executive Discovery LLC (a subsidiary company of The LEGO® Group of Denmark) as an authorised partner in Singapore for the LEGO® SERIOUS PLAY™ portfolio of innovative executive and management programmes. Currently comprising the Real Time Identity (RTI) and Real Time Strategy (RTS) series of products, NCS, through its Institute for Insights and Innovation (I3), will be the first to offer the LEGO® SERIOUS PLAY™ programmes in the region.

Based on extensive research done by Mr Bart Victor, Chief Executive Officer of Executive Discovery LLC and Professor at the Owen Graduate School of Management at Vanderbilt University (Nashville TN, USA), and Mr Johan Roos, Director of Imagination Lab in Lausanne (Switzerland), LEGO® SERIOUS PLAY™ is ‘play with a purpose' and has proven to contribute an effective role in the strategic business planning process of organisations. It focuses on uncovering business insights as well as enhancing business strategy and performance through a process of play with LEGO® bricks. The LEGO® bricks help to facilitate participants to find the skills to express themselves more effectively, to engage their imagination more readily and to approach their work with increased insight, confidence and commitment.

Says Mr Victor, "The concept of using 'toys' as an adult learning tool is relatively new and innovative in the region. However, Singapore is known for its drive for innovation and entrepreneurship, and we believe that "playing with a purpose” will gain increased significance among organisations in Singapore and the region.”

Leveraging on its extensive consulting experience, NCS has acquired in-depth business knowledge of customers in both the government and commercial sectors and is well- positioned to deliver the benefits of LEGO® SERIOUS PLAY™ to its target markets in the region. It will do so through the Institute for Insights & Innovation, an NCS unit providing strategic consulting and research.

"NCS is delighted to be working with Executive Discovery LLC to deliver the LEGO® SERIOUS PLAY™ programmes in Singapore and the region.” says Mr James Yong, Senior Director, Institute for Insights and Innovation (I3), NCS. "Through the RTS process with LEGO® bricks, we believe that participants would better visualise the business landscape they are operating in, and gain critical insights and strategy in their business planning process. The RTI products are further designed to help employees be more effective in their role and enhance the potential of working teams within the organisation.”

The LEGO® SERIOUS PLAY™ programmes are available with immediate effect.
For more details, please contact Jeffery Tan of I3 at

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Wendy Tang
NCS Pte Ltd
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About NCS

NCS is a member of the Singtel Group and the leading information, communications and technology (ICT) service provider with presence in over 20 countries. NCS delivers end-to-end ICT solutions to help governments and enterprises realise business value through digital transformation and the innovative use of technology. Its unique delivery capabilities include consulting, applications development, systems integration, outsourcing, infrastructure management and portal solutions.