During the pandemic, health officials have issued advisories on wearing face masks, handwashing and sanitising to break the cycle of virus transmission. Touching potentially infected surfaces and became a huge concern everywhere from public spaces, offices to other establishments. This sensitivity that touch can be unsafe should be addressed.
Organisations may not sustain no touch interactions. We foresee an evolution across the spectrum of touch. Businesses will eventually adopt hybrid combinations of interactions from high-touch, to low-touch and even no-touch. This requires a combination of technology and reimagination of experience and service design.